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III.Performance Gear

Although they both can be worn on the body, ornamental jewelry and accessories which struggle to be simply beautiful and phiten-UPG aim for vastly different areas. phiten-UPG is aimed at ensuring the maximum performance for those who continue to fight and it promises to deliver the best technology currently available. In addition, the stoic design which does away with any unnecessary ornamentations helps to awaken the motivation of those battling on the front lines . It’s not worn to “make oneself attractive”, but serves like a “partner” which is “worn to improve one’s performance and motivation”.

phiten-UPG is a high-end product which can be worn during both “on time” and “off time” for those leading the business, sports and many other fields.

I.Production Background

II.Concept and World-view