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I.Production Background

Phiten’s bodycare items are loved by many from top athletes to general public as staple products which are “easily accessible for everyone”. In addition to this, the demand has been on the increase from those in a variety of fields, including top athletes and people on the front lines of the business scene for “high end products with highly aesthetic design which can be worn in the business or casual scenes and still maintain their performance”.

　phiten-UPG is a new top-end category created to meet this demand.

II.Concept and World-view

III.Performance Gear